Wednesday, April 05, 2006
I doubt very much that Katie Couric will be successful anchoring the evening news on CBS. The audience for this time slot is generally older and expects a man to hold the position. Is this fair? Whatever, I strongly suspect that this is the harsh reality. But didn’t CBS pay for focus groups to find out what the general public desires in an evening anchor? Of course, but people lie to themselves---and then they will lie to the pollsters. Couric has done splendidly well in the early morning hours when light chitchat is required. The evening news, however, is suppose to be dedicated to serious issues. These viewers will likely feel far more comfortable listening to the soothing voice of a strong male figure. Am I talking like an male chauvinist idiot? Sigh, we will find out soon enough. Everyone will be closely paying attention to the ratings.
Posted by David Thomson at 7:44 AM