At first I thought that was a can of beer bundled with the two packs of cigarettes, but it turns out to be a can of coffee. Regardless, forty cigarettes to go along with a single can of coffee seems a bit much to me. Are Japanese really such dedicated chain smokers?
Anyways... as long as they're pushing retail tobacco product partnerships, why not go all the way? A pack of cigarettes, a six pack of beer and a package of Trojans is another combination that springs to mind.
As an aside, of course Marlboro is an American brand and it turns out that Georgia Black Emblem Coffee is a leading brand of Coca-Cola Japan. Can you imagine the ruckus such a promotion would cause in the United States? I wonder if they have a Hollywood celebrity pushing this in Japanese TV ads?
From the post Taboo Product Partnerships at Trendhunter Magazine.
Hellooooo visitors from Maggie's Farm.
Maybe you could send this to mayor Bloomberg.
ReplyDeleteI really wish that was a can of beer.
ReplyDelete