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Noriaki Kimura, a government engineer in the Aomori Prefecture in Japan, produces trading cards featuring local fisherman. He takes the pictures and makes the cards which are distributed. From a Sankei News article:
In an attempt to improve the value and popularity of fish caught in the prefecture and promote local sake that matched fish, we created a poster modeled on fishermen in the agency's venture business in FISCAL 2017. In addition, to make it easier to carry, we made business card-sized trading cards, and in December last year, we began distributing them at direct sales fairs in the prefecture, tuna demolition shows, and events in Tokyo. Then, it is said that it got a great popularity from female customers such as "I want it by all means" and "It is cool"
I wonder if they'll ever match the value of a 1909-11 T206 White Border Honus Wagner baseball card? Information and images from Spoon & Tamago's Japanese Fisherman Trading Cards are Getting Kids Excited About the Fishery Industry.