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The Palmolive ads are aimed at women, and they stress youth, beauty and romance. Occasionally the interests of the day surface -- during the war years the men appear in uniform, there is a spate of ads featuring the Dionne quintuplets, while early ads featured an Egyptian motif that was probably a result of the finding of Tut's tomb and the burst of interest in Egyptology at the time.
By contrast today's soap ads are much more fixated on natural ingredients, moisturizing, scents and skin care. I wonder what the future holds?
These ad images, and those after the jump, were taken from the Duke University Archive's Palmolive Company collection. There are more examples at the link.
2 comments:
"The Past is a foreign country. They do things differently there."
Yes. It is amazing how many people conflate their little corner of the universe, with is own fads and sensibilities, with the human condition. We are much richer and more complex than that, which is a point that those who pull down statues and tsk-tsk about the past miss entirely.
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