Yoiks! It's all in the database. The BBC has some sort of extortionate fee they slap on anybody who owns a TV to fund their programming. Above is an ad which is a threat that they'll hunt down any proles who are trying to duck paying that fee. I think the truly disgusting thing about it is that its makers probably understood just how totalitarian it looks.
BTW, the answer to the equation in my title is "whatever Big Brother wants it to be". Remember that in case you're ever caught in England without a properly licensed boob tube, or you might end up hauled off to Room 101 to get a rat cage strapped onto your noggin.