As paid circulation figures drop off, newspapers are reporting increases in viewership on their websites. In fact the increase on the web far outweighs the decrease in traditional hardcopy sales.
Newspaper Circulation Declines 2.6 Percent according to the AP. The data was furnished by the Newspaper Association of America which also says:
Despite the declines in paid copies, the NAA also reported Monday that newspaper-run Web sites had an 8 percent increase in viewers in the first quarter. The data from Nielsen/NetRatings found that newspaper Web sites averaged 56 million users in the period, or 37 percent of all online users in the period, the NAA said.
Though I truly doubt that Nielsen figure the loss of tens of thousands vs the gain of millions tells me that the influence of the MSM is still very strong and probably much stronger than a few years ago.
(Anyway, no matter the circulation figures, television, cable, and radio decide what to discuss based on what the Times deems is important on any given day. That hasn't changed one iota.)
Yes, many web viewers read the articles with a skeptical eye, but millions?