Ah, the Olympics in fabled London. What better to advertize the event than a logo full of zest and the freshness of youth, a logo that will appeal to everyone, but especially the young. Who wouldn't pay £400,000 for such a gem?
Perhaps if the organizers were truly trying to touch the young they should have asked advice of Steve Jobs. Who has chosen better or had more influence on modern design? No one among the bureaucrats I am sure.