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It was a long running magazine, started in 1882 and at first aimed at kids. It quickly evolved into a men's magazine featuring fiction 'adventure' stories and serials for most of its life. By the time I saw it, it was mixing in some non-fiction and drifting towards soft porn (which was a good bit of its mystique to a young lad). It stopped publishing in 1978.
It had a pretty good stable of writers for a pulp. Edgar rice Burroughs, C. S. Foster and Max Brand being perhaps the most well known of the stable.
These covers, and the ones after the jump, are from Magazine Art, which has many more.
If you like them you might also like some of my other posts on pulp covers: Adventure magazine covers, There goes the neighborhood, Babies for sale and Man's Life magazine covers.