Jay Rosen gets it

Tuesday, June 27, 2006
PressThink: The People Formerly Known as the Audience:"

The people formerly known as the audience wish to inform media people of our existence, and of a shift in power that goes with the platform shift you’ve all heard about.

Think of passengers on your ship who got a boat of their own. The writing readers. The viewers who picked up a camera. The formerly atomized listeners who with modest effort can connect with each other and gain the means to speak— to the world, as it were.

Now we understand that met with ringing statements like these many media people want to cry out in the name of reason herself: If all would speak who shall be left to listen? Can you at least tell us that?

The people formerly known as the audience do not believe this problem—too many speakers!—is our problem. Now for anyone in your circle still wondering who we are, a formal definition might go like this:

The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all.

  • Once they were your printing presses; now that humble device, the blog, has given the press to us. That’s why blogs have been called little First Amendment machines. They extend freedom of the press to more actors.
  • Once it was your radio station, broadcasting on your frequency. Now that brilliant invention, podcasting, gives radio to us. And we have found more uses for it than you did.
  • Shooting, editing and distributing video once belonged to you, Big Media. Only you could afford to reach a TV audience built in your own image. Now video is coming into the user’s hands, and audience-building by former members of the audience is alive and well on the Web.
  • You were once (exclusively) the editors of the news, choosing what ran on the front page. Now we can edit the news, and our choices send items to our own front pages.
  • A highly centralized media system had connected people “up” to big social agencies and centers of power but not “across” to each other. Now the horizontal flow, citizen-to-citizen, is as real and consequential as the vertical one.


There have been a lot of times I thought Jay Rosen was a little off-track --- not least when he linked us the other day and said we were "Neocon's site" --- but by golly, I think he's got it.

6 comments:

David Thomson said...

Most bloggers fail to attract a large readership. And yet, in many respects it may not matter. A comparison to David vs. Goliath is very appropriate. The respected ones influence a small number of people who then spread their alleged words of wisdom to other areas of the blogosphere. In the short run, the NY Times is powerful. When the dust starts to settle,however, the better blogs kick rear end and take no prisoners.

Barry Dauphin said...

To follow up on David's point, we don't have to rely on a single source, such as the NY Times, or a few sources. We can follow links all over the place. The newspaper is your desktop. Today it might include Instapundit, Wizbang, The Guardian, The Belmont club, The NY Times, CNN, Foz and tomorrow the mix could be different.

This requires being a discerning reader and following up. I think the blogging community, including the not-widely-read sites are very active readers and participants in the political process, just think about the Trent Lott situation or Porkbusters. The "little guy" has more opporuntiy to make his/her voice heard, but no guarantee of success.

CF said...

To my mind the most valuable thing is that good blogs draw to their sites people who know a great deal more about any subject that the normal jack of all trades master of none average journo does. It is a great learning experience.

The second best thing is that I don't have to mutter to myself any more.

Syl said...

CF

The second best thing is that I don't have to mutter to myself any more.

Which is Jay's point! It's the communication with each other that matters. NOT how many readers a blog gets.

Blog to blog and commenter to commenter, it's a discussion not a newsfeed.

And it makes Keller's unilateral decision to print our national secrets because HE presumes to speak for us all the more arrogant.

CF said...

Syl, reading Keller's arrogant blather (and Sweetness & Light has silimlar stuff from the WaPo re the "secret prisons", I think we ought to mount a nationwide campign to determine who should be the editors of the Wash Po, LAT and NYT--the matter is too critical to be left to the owners..

vnjagvet said...

It is comforting in many ways to be able to hone and refine one's thoughts by writing, reading and commenting on blogs.

It helps separate intelligent analysis and commentary from mere talking points or conventional wisdom.