Unless one is prepared to argue a conspiracy theory - Cheney used the delay between the accident and when the call was made to the newspaper to shape what was said to the reporter and to local law enforcement authorities - it is clear Cheney thought a local newspaper was more likely to report the accident accurately than a confrontational, liberally biased White House press corps.
The context for that decision is simple: Like it or not, the mainstream national media long ago lost much of its credibility with the public and has for many years been losing great chunks of its audience to Talk Radio, cable news and the Internet. The MSM is no longer the mainstream or national.
Indeed, one can make the case that entirely apart from ideological considerations it is rapidly becoming possible to communicate effectively with the general public without according the shrinking mainstream media anything remotely like the respect it once commanded. And still demands.
And nobody in this or any other White House is naive or stupid enough to think they can silence Rush Limbaugh, Bill O'Reilly or Powerline. Or DailyKos, MyDD or Comments from Left Field. Or PressThink, Tapscott's Copy Desk or (Lord help them if they ever try) Jeff Jarvis!
Bottomline: Rollback means "reality check."
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