At first I thought that was a can of beer bundled with the two packs of cigarettes, but it turns out to be a can of coffee. Regardless, forty cigarettes to go along with a single can of coffee seems a bit much to me. Are Japanese really such dedicated chain smokers?
Anyways... as long as they're pushing retail tobacco product partnerships, why not go all the way? A pack of cigarettes, a six pack of beer and a package of Trojans is another combination that springs to mind.
As an aside, of course Marlboro is an American brand and it turns out that Georgia Black Emblem Coffee is a leading brand of Coca-Cola Japan. Can you imagine the ruckus such a promotion would cause in the United States? I wonder if they have a Hollywood celebrity pushing this in Japanese TV ads?