Old beer ads

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There is a genre of clickbait that teases old ads that would never be acceptable today. The above ad is often featured, because any mention of a female in a domestic setting is a sin against nature to a certain segment of modern damsels (btw, a bit of useless trivia -- damsel comes from the French word damoiselle and the male equivalent is damoiseau, so I guess us guys would be a damseau?). 

I just took the ad to be a joke. Curiously enough, when I was dating Mrs. Sinistral the first time she invited me to her apartment she burned steak she was cooking and got upset like the woman in the ad. However, to console her over the charred steak I didn't counter that the beer was OK -- and I doubt that would have worked. Besides, and how can I say this delicately... the steak was not my priority that night anyway, so I cleverly employed different tactics. 

Below, and after the jump, are more old beer ads. Since guys are generally buying the beer they feature a lot of pretty women and/or convivial settings. Enjoy.

Homemade wheat beer and crayfish

The above video is from Li ZiQi, an extremely popular Chinese 'Oriental Lifestyle Foodie', making wheat beer and eventually cooking a meal of crayfish and enjoying the beer. Her videos are very beautifully filmed and well edited.

She has a carefully curated image as a young Chinese girl living a simple rural life and demonstrating traditional cooking and crafts. From her About page on her online store:

[Li ZiQi is] a girl who lives in the mountains and forests in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China.

Li Ziqi didn't own happy childhood. When she was a child, her parents got divorced and her father died early. She started living with her grandparents. Their life was poor but affordable. Li Ziqi's grandfather was a cook in the village. When there was a ceremony going on, such as a wedding or a funeral, her grandfather would be in charge.

In her videos, she shows how to cook various dishes, which she had learned from her grandfather. Besides cooking, she also learned how to make bamboo baskets, grow vegetables, and make carpenter handiworks.

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Li Ziqi's works convey a positive attitude toward life. Ziqi's videos can help people fulfill the "dreams of the countryside."

These are the dreams of many people at home and abroad, especially Chinese people. Many people show great interest in Li Ziqi clothing. In front of the camera, she always appears in a set of Chinese Han clothing which is made in rough fabric.

Also, her videos help more people learn and understand Chinese traditions and culture. The spirit of struggling for independence and self-reliance conveyed by her life experience has attracted great attention at home and abroad.

Additional information, including biographical information and a brief interview of Li ZiQi, can be found at Li ZiQi - A Modern Chinese Fairy.

If you've lost your bottle opener...

...with a little ingenuity you can still get your brewski open.

 

An outcast among her geology friends

“I started getting on to wine and other stuff for a while, but I became an outcast among my geology friends,” said geologist Laura Webb of the University of Vermont. ”So I had to retrain myself to drink brew.”

Apparently Geologists are a bunch of beer drinking drunks. I confess, given that news, I'm liking them better than the humorless nags in Climatology. Wired Science has an article Why Geologists Love Beer which discusses their drink of choice and theorizes as to why it is so popular with them.

“Every other convention assumes that if you have a beer, your brain goes soft,” said Kathy Sullivan, who has been serving beer at the AGU meeting for 26 years. ”But not the geophysicists. They think if you have a beer, you can still learn things. So they do.”

Friday night beer sessions, called variously Friday Beer, Liquidus and who knows what else are common rituals in Geology Departments. Beer is also common at the end of the day during convention and seminars.

Theories have been put forward as to why beer is so popular, and so much of a part of the culture, with Geologists. The most popular is that field work is hot and tiring, and the work is often being done in areas with unsafe drinking water, and so it is the best thirst quencher.

“You have to think outside the box, you’ve got to release your inhibitions, and beer is one way to do that,” Saltus said. ”Anything that helps you get to that epiphany, that realization of what’s there in the rocks and not easy to see but there to spin a story from.”

Others argue that beer drinking aids science in that it frees up inhibitions and encourages conversation. A third theory believes it is just a tradition handed down from advisor to student for years.

By the way, I can't say for certain, but I'm pretty sure those are real Geologists hoisting tankards in the picture. Then again, maybe they're physicists.